Know your audience Whatever the occasion, your speech must always be targeted at your audience. If you are familiar with your audience, for example if the occasion is a large family gathering, then your speech should acknowledge and build upon your existing intimacy with your audience. The use of names and personal details of members of your audience can help to engage your listeners.
Is the purpose of your talk to inform, to entertain, to persuade, or to call your audience to action? Every speech must have its own topic and reason for being.
A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant conversationalist is one who talks to you about yourself.
Speak to your audience; know its members and understand their interests, attitudes, goals, and fears. Speak to what they know and care about, and you are on your way to a memorable speech. Chapter 9 goes into this crucial step in detail.
What do you already know and believe about this topic as it relates to this audience? This has become so much easier with all that data within instant access on the Internet. Start by collecting all your thoughts and notes. After you have exhausted your thinking on your topic, go to the library, ask colleagues, and research.
Imitate the great journalists—they never use most of their research, but doing research gives them a reserve they can draw on.
It makes them more expert in their topics than before they began. Take advantage of trade publications and associations—two excellent sources of industry-specific information.
I once gave a speech to the members of the American Lung Association. I researched the association and its concerns so thoroughly that people listening to the speech thought I was on the staff of the association. Then be ready and willing to discard the unnecessary facts. Select only information relevant to your audience and to this particular speech.
Your task is not to elaborate but to simplify and reinforce.
This will become your focus—or even your title—and, as you put the rest of your speech together, you will constantly refer back to this one line that will keep you on target. Would you build a building without a foundation? In the outline you will reduce your ideas to three or four main sentences or key phrases and arrange them in the most convincing order.
Chapter 5 will give you outlining ideas.
Now you will fill out the outline by adding explanations, support, facts, anecdotes, and stories to give depth and meaning to your main points. As a rule of thumb, you can spend 5 percent of your time defining the purpose and mood of your speech, 10 percent of your time outlining, another 10 percent on visuals, and 25 percent practicing.
That leaves 50 percent of your time to spend on working on the support that colors your speech and brings it to life. Your mood could be serious, jovial, or closely tied with concerns facing the audience.
Whatever the mood, the support you choose must reinforce the mood you have chosen and ensure that your speech is never boring. Prepare All Visual Aids. If used properly, visual aids can be effective. People remember 40 percent more when they hear and see something simultaneously. But remember that visual aids can be simple: I remember a salesman giving a speech suddenly holding up a shoe with a large hole for the audience to see.
He made his point about the necessity of pounding the pavement—and memorably, too. Visual aids are covered in detail in Chapter Devise an Opening With Impact.
It may be humorous, surprising, informative, challenging—an opening can be anything original that works for your particular speech. You make your first impression in the introduction; it can cloud all that follows or assure people that what follows is worth listening closely to.
But you have to do this without losing its attention. Build up to it, even if you are ending by summarizing your main points.Dec 05, · 5 Steps to a Successful Speech - Part 1.
The first tip is to begin every speech by focusing on the audience itself. If this is the only tip you follow, the next speech you write will be better than most. The interviewer asked why it was important to get these photographs in front of everyday people rather than simply giving.
Why would he be afraid to talk in front of a crowd? He’s confident, articulate, and successful.
But he is deathly afraid of standing alone in front of a crowd and speaking. the audience is. Ensure your speech will be captivating to your audience as well as worth their time and attention.
Practice and rehearse your speech at home or where you can be at ease and feel comfortable, in front of a mirror, your family, friends or colleagues. Why would he be afraid to talk in front of a crowd?
He’s confident, articulate, and successful. But he is deathly afraid of standing alone in front of a crowd and speaking.
the audience is. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience. Characteristics of a Bad Speech. The odds are that at some point in your life you will have to do some type of public speaking.
Giving a speech in front of a large group is scary for some people. The important thing to remember is that you want your audience to hear the message of your speech.
A bad speech can turn.